Keywords and the Search Engines


Keywords – How They Work visa-vie the Search Engines

(Excerpted from Wordtracker’s Keyword Basics Course)


One of the most frequently asked questions we get from website owners is,

“Why can't my site be found on Google?” They know it’s important to appear

at the top of search engine results but they just don’t know why it doesn’t

happen to them.


They may well be in awe of the ‘black arts’ of search engine optimization or

puzzled by the complexity of it all. If they’re unlucky they will have paid out

money to some snake oil salesman guaranteeing to get them to the top in

48 hours - and been sorely disappointed with the lack of traffic that results.

Most search engine optimizers are highly ethical, professional people but

unsurprisingly they tend to keep their cards close to their chest. So what is

the website owner to do to compete?


The big secret is there is no big secret


It’s true: the ‘big secret’ of search engine optimization is that there is no big



It is all about understanding what is going on, followed by the hard work and

attention to detail that are common to many business activities.


“Why can’t my site be found on Google?”


This lesson is about understanding the basics of what is going on inside a

search engine. It is just under 800 words in length but that is more than

enough to give you what you need to know, to give you what you need to

know to get started.


Chapter 1 – Inside the guts of a search engine


Chapter 2 – Discovering the keyword matrix


Chapter 3 – Choosing your best keywords


Chapter 4 – Using keywords in website copy


Chapter 5 – Build keyword rich inbound links